![]() When content is relevant to your audience, they’re more likely to respond to the ad’s call-to-action (like, click, sign up, etc.). When messages serve the right audiences, engagement increases, including a higher likelihood that the audience will respond to the CTA. Brands should carefully select user criteria while casting the widest net possible, testing user response and message effectiveness along the way. Note: While micro-targeting is helpful in advertising, too much specificity in the user profile can limit the reach of potential relevant audiences. ![]() By leveraging social media insights, you can be sure of who you should be reaching and target accordingly. ![]() ![]() What content has received the highest levels of engagement? How does your audience demographics break down? You may be targeting men over the age of 50 when your core audience members are women between the ages of 21-34. Social media insights will help you best define your target audience. Specifically, Facebook and Twitter encourage businesses to micro-target audiences, only advertising to users that fit the user profile defined by the brand. Why would you guess, when you can know for sure?īy promoting tailored messages to specific user groups, brands increase the likelihood that existing and new audiences will see and engage with content on social media and web properties. Without targeting, marketers are simply throwing things at the wall to see what sticks. Targeted ads are effective unless you’re “ that brand” (don’t be). It’s also important to remember that posting frequency and timing best practices vary widely from channel to channel, so don’t expect to find that what works for your brand on Twitter is the golden rule on Instagram too.Īs data geeks, we can’t say enough about how important it is to set up some experiments and then use native analytics or any one of our favorite social media analytics tools to measure, measure, measure until you find the right balance between optimizing engagement and not overwhelming your audience. There’s no one-size-fits-all answer, but with a little experimentation and a lot of measurement, you’ll be able to optimize social posting for your brand or organization. This critical piece of posting information will help you increase your reach and engage more of your followers. Figuring out the best times to post on social media (and how often you should post on social media!) is a key component of your social media insights data. Social media marketers are putting tons of effort into crafting the ultimate tweet or designing the perfect infographic to share on Facebook, but those efforts won’t pay off if no one sees your post or tweet. Analyze how your brand is performing over time and compare it with the competition.īelow, we’ve outlined key areas where social insights can best help marketers reach the right people, say the right thing, and build brand advocates along the way. With Rival IQ you can get social media insights for your brand’s activity on all the major channels-Facebook, Instagram, Twitter, LinkedIn, and TikTok. ![]()
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